Overworked
Specialized music marketing for TikTok and Spotify. Strategy for YouTube and distribution.
From creators, for creators.
Real listeners. Real views. No bots, ever.Every campaign is planned around how people actually discover music today: a sound in a video, a song in a playlist, a creator they trust.
Music marketing services
We specialize in TikTok and Spotify. Every campaign has a clear goal, a niche that fits the record, and reporting you can actually read.
TikTok
We get your sound into hundreds of videos across creator and faceless pages in the niche where it belongs, then scale what works.
Spotify
Pitching to independent curators whose playlists match your sound, plus release planning that sets up editorial and algorithmic reach.
Influencer marketing
Placements in high-performing Instagram Reels and TikTok accounts, matched to the audience you want, not just the biggest follower count.
YouTube
Channel and content strategy so your catalog keeps finding listeners long after release week.
Consulting
Over the years we’ve worked across almost every part of the industry. Now we offer that experience as one-on-one consulting for artists, managers and labels.
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